Crypto is one of the fastest-growing markets that we have ever witnessed. It paved the way for many innovative ideas to take shape in the form of businesses and bag profits. Yet, the changing trends are something difficult to cope with, and achieving long-term success has become an arduous task.
As crypto marketers, we have been leveraging many digital marketing strategies for the projects we host. The most effective strategy that yielded better ROI was content marketing.
Yup, and for a nascent industry like crypto, there is a lot of room to chip in with just the content. So, while building your blockchain or web3 project, ensure that you incorporate crypto content marketing strategies.
What’s Crypto Content Marketing?
Here’s a basic definition for those who are new to it.
“Developing, distributing, and promoting worthwhile and captivating content about cryptocurrencies, blockchain, and DeFi is known as crypto content marketing. It uses content to draw in investors for your product, and educate, inform, and influence them to get involved in your crypto community.”
The definition is simple, but there is a thin line of difference between content marketing and digital marketing, which you need to understand. Digital marketing strategies primarily focus on selling your crypto products, but content marketing focuses on making your audience realize their wants. Of course, every business's ultimate goal is to attract investors and traders. In a motive to make your content look enticing, never lose the actual essence of content marketing. We crypto marketers always keep this in mind while framing crypto content marketing strategy to optimize the results.
7 Reasons Why You Should Leverage Crypto Content Marketing
We have analyzed many crypto projects and have deeply realized the existing content gap. The concept of trading, NFTs, Blockchain, DeFi, DAO, and others, to name a few, are still new. That’s why top crypto exchanges like Binance and Coinbase have built a learn platform for users to learn and then trade.
It is not only you who is exploring content marketing. Over 80% of digital marketing in the current era prioritizes content marketing owing to the benefits it offers.
No. 1 - Establishes Oneself As a Thought Leader
Don’t think that crypto content marketing is just for educating the audience. In reality, the impact is going to be much greater than you think. Apart from making your audience knowledgeable, it helps you to establish yourself as the thought leader in the minds of individuals.
Share opinions and regular updates about the market to help your TG understand complex technical concepts. Your intelligence and research matter a lot here because your audience is already smart. All you need to do is upgrade their knowledge with your content. This way, you can become a Key Opinion Leader and convert your users into loyal fans of your crypto product.
No. 2 - Yields Better Return on Investment
Crypto content marketing is a cost-effective strategy compared to other marketing strategies. You don't need to pay a hefty amount to run paid campaigns. It's simple. You have to gain knowledge and use it to help your community.
Everything here is organic, and no investments are needed. You’ve even got ChatGPT at your aid to develop all forms of content (from blogs to podcasts). That’s why we say content marketing consumes less time and fewer resources than any other strategy.
No. 3 - Raises Brand Awareness
Of course, you do all the marketing to establish yourself as a brand in the market. Building and implementing the best crypto content marketing strategy will make it happen. When you keep on educating and keep your audience posted about the developmental activities, it will make a good impression on you.
No. 4 - Boosts Conversions and Sales
Like any other marketing campaign, your crypto content marketing campaign would drive leads. Research indicates that marketers implementing content marketing strategies were able to boost their conversion rate by 6X. The best part is that the leads you generate using this strategy are usually high-quality.
You need to narrow down your strategies to target the right users. The most popular crypto exchange platform, Binance, generated 4,600 new leads in just the initial 30 days. Their secret was their targeted marketing strategy. If you understand who your audience is and their needs, you too can spice up your token sales.
No. 5 - Builds Trust and Achieves Long-Term Goals
It's easier to get one-time results. But for sustainable growth and to build a brand that stands for the testament, you need to win the trust of the market, and this is yet another advantage of crypto marketing. If you’ve made consistent communication and created a good impression to make your audience feel valued, you are the winner here.
You can use a lot of content formats (Blogs, Podcasts, Infographics, Case Studies, or Videos) in the style of your choice. But never fail to produce content that helps your readers in achieving their goals. We have analyzed many crypto communities like Binance Killers, Wolf of Trading, and Wallstreet Queen Official. All they do is share their insights in a simple format with consistency to help traders around the world, and the results are amazing. Each has over 100k subscribers for their Telegram channel.
No. 6 - SEO Visibility
Last but not least, all your content marketing efforts will result in generating organic traffic by gaining SEO visibility. When you develop content with users in prime focus, search engines will love your site and help you dominate the SERPs.
Wise usage of crypto and blockchain-related keywords will amplify your efforts. Here, you may need the assistance of SEO experts and a professional content strategist to get it right on the first shot. For any, you can always get in touch with the experts of BlockWoods to navigate the space with confidence.
To Wrap Up
Thus, we say content marketing is the game-changing strategy you need to uplift your crypto project. And don’t forget that content marketing is not a one-time process. You need to constantly refine and fine-tune your strategies according to the needs of your audience.
As of now, the best approach is to draft content that helps not just users but also influencers to gain insights and leverage influencer marketing tactics. This is a new proven strategy that would yield better results. Never hesitate to get the help of real experts whenever you need.