Non-fungible tokens, or NFTs, require a unique approach to reach the target audience. But just selling it isn’t sufficient. You need to get the right value for your efforts. The price of an NFT depends on creativity, quality, your reputation, and market conditions. Then, the sales will be made with just a few clicks.
The tricky part here is how you are going to elevate the price of your NFT. The answer lies in your marketing efforts.
Marketing Strategy for NFTs
Each NFT is unique! They are a symbolic representation of creativity and bring a sense of exclusivity as well as scarcity. While thousands of digital collectibles are available, only a few are standing out from the crowd. It is because of the way they are marketed to the target audience. Here are some quick marketing tips to help you secure the desired value for your NFT artwork.
Build A Thriving Community
The importance of community building can never be underestimated. We all know the famous NFT artwork of Christie (Beeple), which was sold for $69 million. While remembering this, we also should know the fact that he had a fan base of 2.5 million followers before airing his auction. So, if you want to garner support like Christie, then start focusing on your NFT community.
Use Video Marketing
In the digital era, the way users consume content has taken a major shift. Over 37% of consumers consume videos through TikTok and Instagram to discover products. So, if you use these tools wisely, you can easily penetrate the market and secure the funds you demand. You can start your video marketing campaign by creating a teaser video before the launch of your NFTs. This will create hype and intrigue the buyers to know more about your NFTs.
Leverage SEO Strategies
It is the world of the web. So, if you want to appear in front of your target audience, you need to try SEO strategies. All you need to do is focus on keywords that are very specific to your target market. This will help you increase your NFT site's visibility and promote your project organically. Search Engine Optimization is a long-term strategy and requires a steady focus to witness results. The more early you are, the more traffic you can get for your NFT site.
Promote Through Social Media
More than just sharing videos with friends, social media has turned into the most effective tool for marketing. Platforms like Twitter, Instagram, Discord, and TikTok will serve as virtual hubs to showcase your NFTs to the buyers. It will help you in reaching and engaging with your audience. Vet for trending hashtags to promote your social posts and conduct viral campaigns to create a buzz around your NFT project. This will help you to build a community and garner the necessary attention in the market for your NFT.
Choose Popular NFT Marketplaces
Your NFTs will hold a value only when they are tradable. For which you need to display your non-fungible token in popular marketplaces. Rarible, OpenSea, Axie Marketplace, and SuperRare are some of the popular marketplaces where you can list your NFTs. But, before choosing your marketplace, you need to know if you are choosing the right one for your project. Figure out which platform is resonating with your niche and see if you can find your target audience. This way, you can maximize your attention and increase your chances of success.
Partner with Influencers to Spread the Story of Your NFTs
At the initial stage, you need to get the help of trusted voices to garner the support of the market. NFT influencers can help you this way because they would already hold a large fanbase for your niche. You need to spend your time and effort finding the best influencer who fits your budget and shares common goals with you. Partnering with them and spreading your NFT stories via influencers will help you to quickly reach and build a strong community for your project.
To Wrap Up
The NFTs came into existence in 2014. However, in just a few years, it ballooned into a billion-dollar industry. The market is expected to grow at a CAGR of 35% and reach USD 13.6 billion market size by 2027. The present scenario has made many investors and businesses make investments in these digital assets. If you are planning to launch an NFT project on your own, then try the above-mentioned strategies. For expert guidance, you’ve got BlockWoods on your back. We are a dedicated digital marketing agency with a mission to uplift crypto, NFT, and blockchain-related projects. Contact us to advance in the decentralized world with your NFT project.