It was observed that 63% of consumers use products recommended by influencers. This is because consumers want to use products endorsed by people they trust.

In the current decade, the trend in marketing has shifted, and marketers prefer choosing influencers to run ads. Based on studies, it has been evident that influencer marketing in IG gives a return of $4.12 for every $1 spent. This scenario can be seen in many industries, including crypto. If you want to promote your crypto and blockchain-related products, trying out crypto influencer marketing can help you to gain access to new audiences.

What Is Crypto Influencer Marketing?

Crypto influencer marketing is nothing but collaborating with popular figures within the industry and seeking help to promote your blockchain initiative. When compared to other type of marketing, this strategy would yield quick results. It is common for businesses to wish to build a loyal audience base. But, you cannot increase the budgets you spend on ads or other marketing efforts. Through influencer marketing, you focus on your targeted audience and get better results for your promotional activities.

Advantages of Crypto Influencer Marketing For Crypto Projects

Crypto influencers are admired for their knowledge, skills, and in-depth understanding of the marketing dynamics. When an influencer speaks about your crypto project, it’s not just them who is looking into your initiative. It is their entire network watching your crypto project. So, compared to other crypto marketing strategies, it is cost-effective and can create awareness about your project. Here are some of the impeccable benefits crypto businesses can enjoy with influencer marketing.

Increases The Trust Among Audience

We call someone an influencer when they have the ability to influence the minds of their followers. They have already mesmerized and turned their audience into fans. So whenever a crypto influencer announces a project as credible or shares information about it, their network would consider it as an upvote. It would increase the credibility and trust of your crypto project among your audience.

Boosts Brand Awareness

It is yet another advantage of crypto influencer marketing. As you collaborate with the influencers, you are throwing your focus on a new market. If you have framed the right strategy and effectively executed it, you can experience its benefits in the results. You can witness an increased engagement rate, better ROI, higher website traffic, and better results in all the marketing campaigns you run.

High Conversion rate

The higher level of trust and amplified reach of your crypto project will eventually result in high conversion rates. This happens because the influencer’s community usually follows the path of the influencer and starts to use tokens or dApps they suggest. Partnering with an influencer to promote your ICO can boost the token sales and click rates. 

How to Maximize Your Results with Crypto Influencer Marketing?

In order to obtain maximum results, you need to know the essential elements that would lead you to success. Here are some important areas that you need to consider.

Identify the Right Influencers 

Choosing the influencer must be done strategically, as it is vital to achieve success in the influencer marketing campaign. Before striking a deal, you need to define your project’s goals and find the influencer who aligns with them. All you need is to just study their content and analyze how their followers interact with them. This way, you can learn more about the influencers and filter them according to their values.

Build Strong Relationships

Be it Twitter, Telegram, Discord, Reddit, or any other platform, the social media influencer you tie up with is going to be your brand ambassador. They are the trusted voices of the industry and are going to drive word-of-mouth marketing for your business. So, build strong and genuine bonds with them. 

Create Enticing Content

Content creation can never be ignored. It is your responsibility to decide the brand message that you want to spread through crypto influencers. You can explain your project’s goal and the benefits to the token holders or users using the influencers. At the same time, let the crypto influencers convey the message in their own way. Because, they know best what would work for their followers.

To Wrap Up

The increased competition has made it hard for new crypto projects to secure the top spot. Through their genuine endorsements, crypto influencers can help you advance in the industry. If you are new to this arena, experts at BlockWoods can help you frame an influencer marketing strategy. Contact our team to get a tailor-made strategy and leverage our network.