While billions of dollars are being raised through ICOs, their survival rate is just 10%. Many reasons can be listed for their failure. Yet, the major reason lies in the way how crypto ICOs are marketed.

If you are an entrepreneur finding ways to raise funds for your crypto project, read our comprehensive guide.

What is ICO?

First, let's understand what an ICO is and the essential components for which you need to prepare yourself.

For early-stage crypto ventures, ICO or Initial Coin Offering remains an ideal way to fund their projects. Here, projects would distribute their tokens to investors in return for their investments. In 2017, about $4 billion was raised through ICOs, and the numbers went up to $14 billion in 2019.

In order to launch a successful ICO, you need to fulfill this checklist

1. ICO whitepaper drafting

2. Building website

3. Choosing your business model

4. Ensuring legal compliance

5. Developing smart contracts and your digital wallet

6. Budgeting and

7. Drawing a roadmap for marketing

Strategies to Launch an ICO

The competition in the crypto market is fierce. To stay ahead of your competitors, you need to uphold the best ICO marketing strategy. A well-executed marketing strategy will serve as a bridge in connecting you and your audience, thereby helps in boosting token sales. Here are some tips to achieve success in your ICO marketing campaigns.

Social Media Marketing

The main aim of ICO marketing is to generate the hype around your crypto project, for which social media is the most handy tool. Platforms like Twitter, Reddit, Discord, Facebook, and many other dApps are readily available where you reach your investors and crypto enthusiasts. Via these marketing channels you build a strong community as well as spread awareness about your ICO and project.

Content Marketing

Though crypto is a decade-old industry, the knowledge gap still exists. All your audience wants is valuable information. If you were able to quench their thirst for knowledge, then you could be a pioneer and build a thriving community for your project. For this reason, you need to use content marketing tactics. Publish regular blog posts on blockchain trends, generate educational content that simplifies complex concepts, and draft case studies showcasing real-world applications. By taking this approach, you can enhance your credibility as well as attract potential investors for your ICO.

Press Releases

Press releases are an easy way to spread the essence of your project. By publishing your PRs through various media outlets, you can showcase your project details, spark the interest of your community, and reach the intended audience. You can also share your market insights in your PR, which will make the audience consider you as a KOL(Key Opinion Leader). In order to get your PRs published, you need a network of top influencers or media. Or you can get assistance from a PR agency like BlockWoods.

Partnership and Collaboration with Influencers

Trust, transparency, and communication are the three core pillars of the crypto industry. To penetrate and promote your project, seeking the help of influential figures is a wise method. Crypto influencers are individuals with a large fan base who share their knowledge or market insights. Getting endorsements from influencers would be considered a positive sign for investors, and you can gain quick popularity.

Search Engine Optimization

For a project to have long-term success, leveraging SEO strategies is crucial. It will help secure the top spot on Google, thereby enhancing visibility. It is one of the most cost-effective methods for getting organic reach for your ICO website. 

• Publish high-quality content on your site by enriching them with the right keywords. 
• Optimize your meta titles and meta descriptions for search engines. 
• Generate high-quality backlinks by guest posting on credible sites. 
• Enhance site responsiveness to retain your visitors.

Bounty and Airdrop Campaigns

Bounty and Airdrop programs are a way to reward active users who complete specific tasks and get involved in marketing activities. Activities include social media sharing, bug reporting, content creation or any other community event participation. Conducting such campaigns during the pre-launch phase will ignite discussion among the community and encourage more users to join your initiative. 

Paid Advertising

Launch PPC(Pay-per-click) campaigns on platforms like Google, Facebook, or other crypto-focused ad networks to reach investors actively seeking ICO opportunities. You can also choose popular sites based on crypto niche and negotiate for paid placements. This approach lets you track results for each site individually rather than relying on a centralized dashboard. Using paid advertising, you can widen your audience base, boost token sales, and reach potential investors.

Why Hire An ICO Marketing Agency?

Marketing for ICO is an essential step for a crypto project to succeed. A crypto marketing agency like BlockWoods can take over all your processes from logo to listing. We are a team of creative and data-minded professionals who can assist you with content creation, website development, white paper writing, and all the other processes involved in ICO marketing. With us, you can be sure about your project’s future. Contact us if you are looking for a go-to-market.